I was reading an article on Mashable.com about 'Having Fun Creates Social Media Success'.
The author has two great opening paragraphs:
Some people look at their Facebook page, Twitter stream etc, and say why isn’t anyone talking to me? Well the reason is that you are not talking to them!
Instead of seeing the social network you interact on as a way to push your product, or tell everyone how amazing you are, see it as a party. Not just any party, but a party that you are hosting at your place.
She equates this to holding a party. You would talk with people, even the people to the ones you don't know. Then you'll introduce people to other people. Offer food and drink (some people just come for the free stuff).
Don't forget to make sure your place looks good before eveyone arrives. Like everything else, first impressions count.
Don't forget to thank the guests that brought you something, even if its just another friend or a kind word.
Put on some music (make sure you're sending out the right vibe).
This article reinforces the information I found earlier, that strongly reminds us that the success of social networking is the SOCIAL part.
Contstantly, pushing your product or your brand, gets old and will cost your friends. (Point directed at the old insurance salesmen).
Link to this article: